2025 Impact Report
Our Work | Fundraising | Grassroots partners | Electoral outcomes | What’s next | Gratitudes
While we suffered devastating losses in 2024, our work made a difference.
Since our founding, Flip the Vote has built a community dedicated to creating a more just, inclusive, and equitable democracy. Collectively, this community has raised over $19 million in the last four years to fund important grassroots political power-building. Despite our collective best efforts, we suffered huge national setbacks in this last election. These losses have crushing implications, especially for the most vulnerable among us. This only serves to strengthen our resolve to achieve our vision. And our focus on local organizing is more crucial than ever given that the states must now serve as the bulwarks of democratic rights and values.
In this report, we share what we accomplished with you and our grassroots partner groups in 2023-24 and give a preview of how we will tackle the hard work we have ahead of us. In summary:
We achieved our engagement and fundraising goals for 2024. Thanks to our hundreds of hosts and thousands of donors, we organized over 300 parties and events and raised over $9 million for our partner groups this election cycle (2023-24).
Despite our federal losses, we had real wins at the state and local level. Yes, we lost the presidency and the Senate and failed to flip the House. However, we saved four critical Senate seats, flipped XX House seats, and won many critical down-ballot races in all of our target states.
We are staying in the fight. The grassroots organizing that Flip the Vote funded saved us from far worse losses in 2024. The political power we continue to build, in partnership with our grassroots groups, will be critical to winning in 2026 and beyond.
“The fact that we cannot save everything does not mean we cannot save anything and everything we can save is worth saving.”
Our Work
Flip the Vote gave thousands of people a way to build community and take meaningful action together leading up to the 2024 election.
We made strategic recommendations, based on careful research, about where and how to make political donations that would have the biggest impact. This election cycle we focused on the most critical elections by funding 12 carefully-selected grassroots groups in nine states.
We encouraged people to treat political giving as an investment in the future of our democracy. In 2023-24, we asked our donors to think big and they delivered. Our average donation was over $900, and 235 people donated $5,000 or more.
Through our house parties, we empowered people to engage and activate their friends and family around our strategic recommendations. In 2023-24, we helped over 700 people host 321 parties. We also created tools for people to spread the word about Flip the Vote through email and social media campaigns.
Impact from a single house party
Our average party raises over $13,000. At each of those parties, an average of 4-5 people express interest in having their own party. Assuming half of those people actually end up hosting, the impact of that first party rises to $39K. If the same number of hosts are recruited in a third round of parties, the impact of that first party rises again to $91K.
“Whatever it is, the way you tell your story online can make all the difference.”
Fundraising
Together, our Flip the Vote community raised over $9 million from 9,820 donors to fund the crucial work of our grassroots partner groups.
We raised money for our partner groups in three main ways:
Our 321 house parties raised a total of $4.7M. Over 12,000 people attended our parties, and of those who did, over half donated, demonstrating the power of our message.
One new approach we had for this election cycle was the creation of a $2.7M match fund from generous individual donors. This fund was used to match donations from our house parties.
Finally, we raised $1.6M from other donors who were inspired by email campaigns, social media, and word of mouth.
2023-24 Fundraising Sources
In 2023-24, we focused on getting money to the grassroots groups earlier in the cycle so they had more time to prepare and plan for the election. We were able to raise XX% of our money before July, compared to XX% in the 2020 election cycle.
“Whatever it is, the way you tell your story online can make all the difference.”
Grassroots partners
The funds we raised enabled our trusted grassroots partner groups to empower their own communities to stand up for democracy.
Our carefully selected grassroots partner groups worked throughout the 2023-24 election cycle in their local communities to engage people who have been neglected by the political process. By forming trusting relationships, these groups combatted misinformation and inspired community members to get politically involved. They also battled voter suppression by disseminating information about changes in registration and voting rules.
Our partners’ civic engagement work is about building democracy from the ground up, giving people avenues to shape the decisions that affect their everyday lives. This work recognizes that a thriving democracy depends on the active participation of those whom the institutions of government are meant to serve.
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Electoral outcomes
Our partner groups helped achieve important electoral wins in the face of a national rightward shift.
[Paragraph providing context for the map and explaining purple states didn’t shift red as much as the rest of the country.]
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What’s next
Mention WI if we are going to recommend donating there
Say we are planning for the next cycle and will be back with more recommendations by the summer
Additional call to action? Not sure we will have a big social media presence, so do we want to highlight our social media accounts?